Acts as a transcriptional regulator. Involved in the initiation of neuronal differentiation. Activates transcription by binding to the E box (5'-CANNTG-3'. Associates with chromatin to enhancer regulatory elements in genes encoding key transcriptional regulators of neurogenesis (By similarity.,NEUROG1,AKA,Math4C,NEUROD3,bHLHa6,ngn1,Epigenetics & Nuclear Signaling,Transcription Factors,Neuroscience,Cell Type Marker,Stem Cells,Neural Stem Cells,Neural Stem Cell marker,NEUROG1